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"samples piled upon samples."
florists
"sensory samples which are one of the best ways to engage consumers and motivate them to buy."
"shop small"
"scratch and sniff" papers
$300
$40
$5.5 Billion was spent during small business Saturday
% percent of surveyed prefer using local businesses that offer information on social networks.
2009.
23%.
30% of sales are generated through in-store purchases
70% of sales are through online purchases
80% of consumers would be more inclined to buy more often in the future because of a brand's presence on social media
Advertising
Advertising Bureau UK
Alternatives
American Express
American Marketing Association
Ann Onusko
Appearance on the Shop Small Map
Benefits
Consumers receive as many as 3 000 advertising messages a day
DIY for free!
Digital banners for website
Email templates and sample social media posts
Expenses are exceeding revenues
Free Sample
Free online Ads throughout the Year
Free to participate
Helps establish Indigo's brand identity can help bring in customers who crave a personal shopping experience.
How to increase Indigo Perfumery's in-store foot traffic?
Indigo Perfumery
Keep business as is and make no changes
Lakewood
October 2013
People love to try new products especially if they are free.
Philip Goutell
Printable signage and postcard mailers
Problem?
Reaching millions of potential customers
Refresh perfume inventory
Samplers come in various forms
Saturday after Thanksgiving
Sells high end perfumes
Small Business Saturday event.
Social Media Summit
Social media lets people share content with each other just by clicking a button.
Supported by Lakewood Chamber of Commerce
TOP and NEW women's fragrances.
The event began in 2010
W 117th and Detroit Ave
a merchant who accepts American
gift shops
high end boutiques
hire an agency
increase in-store foot traffic through advertising
leased until October 2015
market SKUs
mass market level
more connected with a product when they are able to try it.
new store location
reaching customers
recommendation
salons
sampling
snap leaflets
social media.
tiny capsules
trial samples available likely to spend $50 on personal care product.
use of samples.
will share their experiences with their friends about the products
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B
I
N
G
O
"samples piled upon samples."
florists
"sensory samples which are one of the best ways to engage consumers and motivate them to buy."
"shop small"
"scratch and sniff" papers
$300
$40
$5.5 Billion was spent during small business Saturday
% percent of surveyed prefer using local businesses that offer information on social networks.
2009.
23%.
30% of sales are generated through in-store purchases
FREE
70% of sales are through online purchases
80% of consumers would be more inclined to buy more often in the future because of a brand's presence on social media
Advertising
Advertising Bureau UK
Alternatives
American Express
American Marketing Association
Ann Onusko
Appearance on the Shop Small Map
Benefits
Consumers receive as many as 3 000 advertising messages a day
DIY for free!
Info
This bingo card was created randomly from a total of 72 words.
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