The words called so far are highlighted, to check a winning card.
"samples piled upon samples."
"scratch and sniff" papers
"sensory samples which are one of the best ways to engage consumers and motivate them to buy."
"shop small"
% percent of surveyed prefer using local businesses that offer information on social networks.
$300
$40
$5.5 Billion was spent during small business Saturday
2009.
23%.
30% of sales are generated through in-store purchases
70% of sales are through online purchases
80% of consumers would be more inclined to buy more often in the future because of a brand's presence on social media
a merchant who accepts American
Advertising
Advertising Bureau UK
Alternatives
American Express
American Marketing Association
Ann Onusko
Appearance on the Shop Small Map
Benefits
Consumers receive as many as 3 000 advertising messages a day
Digital banners for website
DIY for free!
Email templates and sample social media posts
Expenses are exceeding revenues
florists
Free online Ads throughout the Year
Free Sample
Free to participate
gift shops
Helps establish Indigo's brand identity can help bring in customers who crave a personal shopping experience.
high end boutiques
hire an agency
How to increase Indigo Perfumery's in-store foot traffic?
increase in-store foot traffic through advertising
Indigo Perfumery
Keep business as is and make no changes
Lakewood
leased until October 2015
market SKUs
mass market level
more connected with a product when they are able to try it.
new store location
October 2013
People love to try new products especially if they are free.
Philip Goutell
Printable signage and postcard mailers
Problem?
reaching customers
Reaching millions of potential customers
recommendation
Refresh perfume inventory
salons
Samplers come in various forms
sampling
Saturday after Thanksgiving
Sells high end perfumes
Small Business Saturday event.
snap leaflets
Social media lets people share content with each other just by clicking a button.
Social Media Summit
social media.
Supported by Lakewood Chamber of Commerce
The event began in 2010
tiny capsules
TOP and NEW women's fragrances.
trial samples available likely to spend $50 on personal care product.
use of samples.
W 117th and Detroit Ave
will share their experiences with their friends about the products
